How to Use Your Voice In Your Content
How many of you have read emails from someone who seemed like they had 3 cups of coffee, as you come across a thousand exclamation points and smiley faces? What about the entrepreneur who seems really dry and bland as they simply tell you about their product and price without an ounce of creativity? My favorite is the entrepreneur who doesn’t mind cursing while explaining how they’ll help you become a badass!
Whether you like the tone of their writing or not, these entrepreneurs are all doing one thing right, and that is using their voice. If you’re like me you’ve watched a million webinars and read a billion articles explaining how you SHOULD go about writing your blog posts, creating your newsletters, and scripting your videos. I'm guessing as helpful as they are, it has occasionally led you to have writer’s block as you try to change your content, wording, and tone to fit their guidelines. While this advice is great for different perspectives and tips about what worked for them, don’t take their wisdom as the golden rule to success.
The ultimate rule of being successful is for you to BE YOURSELF! If readers aren’t responding to your writing or only have negative things to say about it then they aren't the audience you were meant to serve. Those who find you entertaining, informative, and helpful will respond, whether it's a like, share, or purchase. If you are the entrepreneur that loves graphics, smiley faces, and using "lol" then be sure to incorporate that into your content. There’s no need for you to put on a facade while you write because when engaging with your lead or client you will have to continue this facade to in order to keep them. Think about it, if you read an email from someone and it came across as humorous, creative, and fun isn’t that the type of person you expect to work with? I know I would be highly disappointed to read a newsletter with this type of vibe, only to find out after speaking or working with them that they are the exact opposite.
Now there's no way I would tell you what to do without telling you how to go about it.
Here are my top 3 tips to making sure you use your voice to its fullest potential:
Determine Your Voice
Before you dive in and start writing, take some time to determine exactly how you would describe your voice. Think about 5 words that your friends and family would use to describe you, and make sure all of your content can be described as this as well. Also write down anything you're known for saying, whether it's a sweet nickname like "sweetie" or a cute saying like "continue to shine." By writing them down, you'll be more likely to be sure you include them.
- Be Consistent
Being consistent doesn't mean you have to tell a joke every time you make a graphic or write a post because you consider yourself funny. You do, however, want to make sure your personality is reflected in everything. If you write in a casual and informal manner (similar to how you speak) then don't feel as though you need to come across as a professor in your webinar or email.
- Be Confident In Who You Are
When I began writing I found myself constantly asking questions like"Is this corny?" "Will this make them smile like I did?" and then I realized who cares?!? As long as I like what I've created then it's ready to be published and seen by the world. As long as you're happy with what you created then you have nothing to worry about, as I've said before "those who you are meant to serve will enjoy it!"
Let go of trying to be someone you’re not. One of the reasons you left your nine to five or decided to start your blog is because you enjoyed it, so don't do anything that could make you dislike it. Don’t stress and worry about whether people will like the way you talk or write; tell your jokes, use your creativity, and express yourself the way you’d like to. Those who you are meant to help and do business with will enjoy it! Remember, although you are an entrepreneur you can’t serve nor are you meant to serve EVERYBODY.