Facebook is Changing AGAIN!
I’m sure you’ve all experienced and possibly even gotten annoyed with Facebook’s ever changing algorithms. The site was intentionally created to help connect users to their friends and family, but over the past couple of years it’s turned into an advertising platform. Rather than seeing the latest posts from your family and friends you are bombarded with ads and news posts.
When operating from your personal account this can be annoying, I personally don't want to see the purse I was just searching for on Amazon. BUT, from a business perspective this new algorithm was much appreciated and embraced. It felt good to know that your business posts would be seen in the news feeds of everyone who liked your page. Wouldn’t you agree?
Well, get ready for another change that will do the exact opposite! About two weeks ago Facebook founder Mark Zuckerberg announced that in 2018 there would be a shift in organic reach for posts. The development team will work on filling people’s news feeds with posts they feel are more sincere and engaging. Their goal is to remove public content -- posts from businesses, brands and media from people’s timeline and replace it with more posts from your friends, family and groups. This means posts from your Facebook business page about your products and services are very much less likely to organically reach your audience. This to me is going to lead to the death of the Facebook Business Page!
What does this mean for you?
While your posts may decrease in organic reach, I wouldn’t encourage you to delete your business page or give up on it. Continue to post consistently and use it to build your brand and interact with those who do visit your page. Your business page will still be effective in building brand awareness and educating those who are interested about who you are and what you offer. However, there are a few things you should consider doing:
1. Create Engaging Posts
We all are guilty of posting things that we know don’t encourage comments or conversation. Rather than simply posting constant promotional posts, attempt to create posts that encourage conversation and comments. If Facebook feels that your post will engage people, it will be more likely to be seen in other’s news feeds.
2. Use Facebook Ads
It’s not surprising that any posts or ads that are being paid for will not be affected by this change. Set aside a budget so you can create ads to promote your newest product or latest sale. There are a TON of Facebook Ad courses so I’d encourage you to take one and get familiar with how to use them, as they will become a major part of your Facebook strategy.
3. Create a Facebook Group
We’ve already noticed that Facebook Groups have become extremely popular (I’m apart of at least 10). And Facebook feels that meaningful and fun conversations often happens in groups. So you can still expect to see group posts appear in your feed. I would encourage you to consider creating a group around your niche and using that as your source for growth and medium for building your brand. While it shouldn’t be used solely to promote your blog or business it is a great way to grow your following, increase your brand awareness, and improve your interaction with your customers or followers.
I know these changes aren’t fun, but rather than complaining let’s figure out how we can overcome it! If you have any tips, please share them in the comments below.